OLOW 2013 Spring/Summer “Memories Remain” Lookbook

French brand OLOW‘s 2013 spring/summer collection pays homage to greener pastures, to a time when obligations didn’t seem as pressing. It’s a beautiful sentiment, really, embodied by the brand’s affinity for T-shirts, fitted shorts, open collars and casual pants – relaxed gear for relaxed times. The lookbook, entitled “Memories Remain,” captures the essence of time lost in worry, with pictures washed out and faded. The editing seems to contrast the clothes themselves, which are bright by comparison, undoubtedly attributed to the rich seafoam, deep red and navy hues running throughout. Look for the OLOW Spring/Summer 2013 collection at retailers soon.

Hypebeast